He may be a Frenchman, his residency status not yet confirmed, but Ludovic Avril deserves recognition as one of the capital’s leading food heroes.
As cheese importer for Le Marché Français, he is the man responsible for supplying Wellington with regular consignments of fabulous raw milk cheese. His first shipment in June marked a relaxation of the cheese rules, and since July we have been able to buy a wide range of hard and soft rinded cheese made from unpasteurised cow, sheep and goats’ milk.
It’s now possible for dedicated cheese lovers to make comparisons with Le Marché’s standard range.Does a raw milk St Nectaire or Brie de Meaux taste appreciably better than its pasteurised counterpart?
Not always, says Ludo, who is happy to enter the debate with his customers at the City Market on Sundays. An ex-banker, he has all the passion of a convert and while he says he is still learning, it’s obvious he is a diligent student. Did you know, for instance, that a true farmhouse cheese from France is marked with a green stamp? It is barely discernable beneath the rind but scrape it lightly and the green circle appears. If it’s red it will have been made by a bigger producer.
Not all the cheese he imports is from France. You will also find Spanish Manchego and Italian Tallegio. The latter is one of my all-time favourite cheeses and one in which the raw milk version has a much more complex flavour than the pasteurised one.
Happily the prices are similar. Despite higher wholesale prices for the raw milk cheeses, Ludo has reduced his margin to encourage more people to try them. And they are. He is now selling to Moore Wilson Fresh, Gamboni’s delicatessen in Karori and a small number of restaurants in Wellington who are proudly promoting raw mik cheese on their menus.
It’s worth noting that four months down the track, there have been no reports of illness following the consumption of this previously forbidden product. Instead Ludo’s cheese has brought a great deal of joy to food lovers in the capital, a fact Immigration may consider when reviewing his work permit -will he stay or will he go?
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